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I’m thrilled to see Rakuten Optimism making a comeback to the U.S. after its last event in 2019. This year, from May 29 to May 31, Carlsbad, California will host a dynamic gathering aimed at fueling meaningful connections and celebrating innovations in performance marketing. Here’s why this event is a must-attend for anyone in the industry.

Exciting Speakers and Inspirational Content

The lineup of speakers at Rakuten Optimism 2024 is impressive. Jason Sudeikis, the Emmy award-winning star of Ted Lasso, will be headlining the event. He’ll be joined by Monica Padman, co-host of Armchair Expert, to discuss audience engagement and the power of optimism. These sessions promise to be both insightful and entertaining.

Additionally, comedian Preacher Lawson, known for his stint on America’s Got Talent, will host the Golden Link Awards. These awards recognize outstanding achievements in affiliate marketing, adding a touch of celebration to the event.

Human-Centric Marketing Insights

One of the key themes of Rakuten Optimism is the human side of innovation. Omar Johnson, the marketing mastermind behind Beats by Dre, will host a session on “B2H: Business to Human Marketing.” He’ll share his approach to building a brand that resonates on a human level, which is invaluable for anyone looking to deepen their marketing strategies.

There will also be a panel on “The Rise of Parasocial Relationships,” featuring Amy Jo Martin of Renegade Global, Josh Flagg from Million Dollar Listing Los Angeles, and Monica Padman. They will explore how influencers and media personalities create authentic connections with their audiences.

Trends and Future Directions

For those interested in the latest trends in retail and consumer behavior, there are sessions tailored just for you. Yasmin Li from Vogue Business and Anusha Couttigane from Veronica Beard will discuss shifts in luxury shopping trends and what they mean for brands.

Another exciting session will focus on the booming trend of content creators. Lindsay Jerutis, General Manager of Collective Voice, along with creators Derria Underwood and Arielle Berneman, will discuss how micro-creators are driving marketing success through unique and creative campaigns.

Networking and Fun Activities

Rakuten Optimism isn’t just about learning; it’s also about connecting and having fun. The event will feature morning yoga sessions, daily pickleball tournaments, and evening mixers, providing plenty of opportunities to network and build relationships in a relaxed setting.

For more details on Rakuten Optimism 2024, you can read more about it from this news article and

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  1. Grab your ticket to Optimism 2024 | Rakuten
  2. Rakuten Optimism returns to the U.S. to fuel meaningful connections